Most of us check once in a while our profile on social networks when we are at work. Social networks are so integrated with our daily life that it’s impossible to keep them out of our job. Using them at work has brought a debate to many companies since a few years back. Although there are totally different points of view, there are already many companies that include this type of online communities to build commitment and to improve the internal communication with their employees.
Banning is not the solution
Some companies believe that using social networks at work is a waste of time and that it has a negative influence on their workers’ productivity. Sometimes, this aversion is so that the privacy of the workers gets compromised. There are even some cases where not only these networks are banned at work, but also they spy their workers’ social networks so they can know what they say about their company.
What do they gain from this? Employees don’t trust their company and their commitment decreases considerably. And what’s worst is that they probably keep using their social networks when their bosses are not around. Distrust is not precisely an atmosphere that encourages productivity.
Unleash your full potential
If social networks are part of everyone’s daily life, why don’t include them within the company? Some companies take true advantage of social networks, not only to communicate with their employees but to get to know their opinions and point of views. Coherent, respectful and well-managed networks can provide with an important value added.
Social networks and work can be compatible; it all depends on the company to teach their employees to make the best out of them. If the company worries about their wellbeing and it doesn’t judge their actions, the worker will feel identified, and his commitment will increase. There is nothing better than a satisfied worker to build a brand.
Examples of success
Some companies use networks that already exist, while others have even created their own social networks that better fit the needs of the company. Some examples of social networks focused on working atmosphere are Yammer, Pligg, or Socialcast. With Kiply, you’ll be able to share your achievements with your partners and to communicate with them in a fun way. Among the companies that have created social networks for their own inner use, we can highlight Starbucks, Dell or Nokia.
Thanks to social networks, companies learn from the ideas of their employees, they build an enhanced internal communication and they build up commitment. It’s a win-win for both the company and the employees. Their potential in work environments is really wide, we only need to know how to make the best out of it.