Many of the products we handle every day are specially thought for us and adapted to our needs so we can avoid making the effort to understand how to use them. That’s what User-Centred Design (UCD) means. This design approach focuses on information about the people that are going to use them in order to create products that fulfil their exact needs.

Although this term has become popular because of the Internet, it’s not something new. There are many examples of its use at the beginning of the century and since then it has become a rising trend in the world of design.

Throughout the whole designing process, many techniques and methodologies from different disciplines are taken into account. Every decision made will be then based on the needs, goals, expectations, motivations and abilities of users.

proceso dcu

UCD tries to build products that rightfully work for their specific final users. To do so, it answers questions such as: who will use this system? What are they going to do with it? Or what information will users need in order to reach their goals? Besides, developers also design ‘user experiences’, since it’s not possible to understand a product without relating it to the context and needs of the final user.

Sometimes we think that UCD just means usability, but the latter refers to an attribute of the quality of the design, while UCD is the mean to obtain it. Usability is ‘what’ and UCD is ‘how’, which means that usability will be the result of a good user-centred design.

UCD is based on the idea of understanding users and their needs. This way, new products can adapt to them and provide them with an enriching experience. That’s what we do at Kiply. We think about what you need and then we offer it to you in a simple way. All of this with the only purpose of helping you improve your personal productivity.

Translation by Pablo Velázquez.

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Image: Jeff Kubina, Informe APEI sobre Usabilidad

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