If leading an organisation is a great challenge, being in charge of Apple after Steve Jobs’ death seems to be an impossible task. However, Tim Cook has known how to become a leader by himself despite all the expectation. He never tried to be Steve Jobs. Instead, he tried to be himself without looking for other’s approval. Feeling that he was doing the right thing was just enough.

Fortune newspaper has summed up the Apple’s CEO career since he took the lead of the company in 2011. In this great article, Adam Lashinskye gives us some clues about successful leadership thanks to Tim Cook’s experience.

Types of leadership

This article defines Cook as a coach who believes in his players. If a great leader is one who knows how to be surrounded by people who are better than him, then Cook is a great one. That’s exactly one of his highlighted abilities. He is good at letting each person do what they’re good at. But this room for manoeuvre that he gives his employees doesn’t keep him from involving himself. His critic spirit makes him be open to new ideas, recognizing talent and letting it room enough to develop.

Tim Cook believes the greatest assets of his company are people. It’s essential to draw conclusions in a short time in order to encourage people who are doing good and also help the ones who are not doing so or, in the worst-case scenario, making sure that they need to be somewhere else.

To the contrary with what happened on Steve Jobs’ era, Cook looks for visibility and employees’ recognition in order to retain the talent that has brought the company to the top of the technological sector. The same way a coach is happy when the star players appear in the media, Cook knows how to put the centre of attention in the talent that keeps Apple moving.

Freedom, recognition and talent are part of a company’s culture where everybody must fit in. Leader and employees need to walk the same path to reach a common objective. Business philosophy involves multiple aspects that go from workers’ schedules to the workplace itself, a place that ‘shouldn’t be one that doesn’t encourage creativity“.

But there’s is a sentence that best defines Cook’s philosophy before failure and, generally speaking, before his leadership: ‘let’s see what we can learn from it’. That’s precisely the ability to be able to see failure as new opportunities and looking beyond the evident what has made of Apple a beacon company.

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Image: Mike Deerkoski

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